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Writer's pictureRaeanne Dimick

Portfolio - Zen Event Rentals

Updated: Jan 7, 2020


“The perfect balance of unique luxury furniture & decor”⁠




The Project

Courtney & her husband are seasoned professionals in the event rental industry. Courtney wanted to further pursue her passion & offer high-end furnishings in her hometown of Austin, Texas.⁠⠀ ⁠⠀ With Courtney's vision in mind, I created a custom brand & website to reflect the essence of Zen.⁠⠀



- BRAND -⁠⠀

We started with the idea of using a zen circle or "Ensō". The ensō symbolizes enlightenment, strength, & elegance. It embodies a quality of minimalism. (the same qualities Zen Event Rentals stand for). 😉⁠⠀ ⁠⠀ Next, we chose the primary orange color to represent qualities of confidence, enthusiasm, & community.⁠⠀ ⁠⠀ With secondary teal & blue shades to compliment the orange & represent tranquility & loyalty.⁠⠀




- WEBSITE -⁠⠀

Applying the quality of minimalism, the website reflects breathable white space with pops of inviting bold color & photos.⁠⠀ ⁠⠀ The end result is a website of both function and beauty.⁠⠀



Technical Details


Custom Catalog

The biggest purpose behind the need for a website was to be able to catalog all of their furniture and decor items. After a few trials of integrated software and tests with Wix tools, we arrived at a solution. Using Wix dynamic pages, databases, and galleries I created a custom cataloging feature for their website. Now Zen can beautifully display all of their rental items, update, and categorize them with ease.


Capturing Event Inquiries

Zen needed a way for site visitors to easily contact them about their specific event needs. With the use of Wix Forms and Ascend, I integrated a custom event intake form to capture all of the event inquiries.


Building an Email List

Building a list of email subscribers was also on Zen's wishlist. They were familiar with using Mailchimp and I created a custom email sign up form that directly integrates with their Mailchimp account.



Gallery



Check out Zen Event Rentals at www.zeneventrentals.com

 


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